Diverse backgrounds,
to keep the conversation rich.
The Team

Carlos Bayala
Founder and Creative Director

Carlos was Global Creative Director and partner at Mother, based in London. He was also a founding partner of Madre, the Latin American office of Mother which has been recognised as Agency Of The Year, as well as one of the most recognised creative agencies in Latin America. Before that, he was Creative Director for Nike US at Wieden + Kennedy, Portland. He was then promoted to the Executive Creative Director position at W+K Amsterdam, where he led Nike Football globally.

Alex ‘Sandy’ Pentland
Founding Partner and Research Senior Consultant

Sandy is the Toshiba Professor of Media, Arts, and Sciences at MIT, Boston and the founding Faculty Director of MIT Connection Sciences, a new research initiative that utilises communications networks to access and change real-world human behaviour. In 2012 Forbes named Sandy one of the “seven most powerful data scientists in the world”, along with Google founders and the CTO of the United States. In 2013 he won the McKinsey Award from Harvard Business Review.

Richard Flintham
Associated Senior Creative Consultant

Florencia Arrizabalaga
Project Manager

Federico García Arias
Creative Art Director

Patricio Cornejo Stegmann
Production Supervisor

Alejandro Aponte
Creative Advisor

Fabio Palioff
Partner at Porongo Mate Project

Food Advisor

Board Members

Prof. Krystine Batcho (Ph.D)
Le Monye College Department of Psychology
Board Member and Senior Advisor

Craig Dykers
Founder of Snøhetta Architects
Board Member and Architecture Advisor

Rob de Florio
COO at Radical Media
Senior Advisor

Phil MacAveety
Global CXO at Westfield
Board Member and Senior Advisor

Julia Goldin
Global CMO at The Lego Group
Board Member and Senior Advisor